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IMA's data services fall into two main
categories: data mining and data
cleanup.
Data Mining
There’s
money in your data. But data stashed safely in a database is like
spare change lost among your couch cushions: it doesn’t do
anything for you until you get it out.
IMA can show
you where the money is hidden in your database, and then help you
develop concentrated marketing efforts to mine it.
For example,
imagine you run a grocery store and offer your customers discounts
for filling out an application to join the store’s "club."
You issue cards to the customers, which they use to get lower prices
on certain items. Each time a club member uses a club card, his
or her purchases are tracked and entered into a database. Before
long, the database contains vast amounts of information about your
customers’ tastes and buying habits.
IMA’s
data miners can analyze this data for its revenue potential and
explore the marketing possibilities with you. Then they can write
the code that can turn your store’s data into money-making
opportunities you’ve only dreamed of.
Data Cleanup
Consolidating data is a good thing, but
the story doesn't end when the link is complete.
Let's say your company has just linked
two huge databases and now your employees have quick access to more
than 120,000 records. While it's nice to have it all in one place,
there will, inevitably, be duplications, invalid data, misspellings
and lots of creativity where you would prefer standardization.
For example, one clerk uses the abbreviation
UNLV while another uses Univ. of Las Vegas.
One sales rep uses Zip code plus four,
another stops with the basic five digits.
A couple of customer service reps have
difficulty with an unusual name, and Mr. Paulchel gradually appears
in your database as Mr. Polchal, Mr. Pauchel and Mr. Paul Chel.
The potential variations are infinite.
IMA's data cleanup services tie up all
those loose ends.
We eliminate the duplications, standardize
entries and validate your data. So that your consolidation story
has a happy ending.
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