Getting
to Know You | Customizing
| Installing and Setup
Training | Ongoing
Support
Step
One: Getting to Know Your Company
The more we
know about how you do business, the better your new system will
fit.
Through an
extensive questionnaire and follow-up interviews, we discover information
critical to your success, including:
- The length
and complexity of your sales cycle
- Who the
decision-makers are in your company
- The products
and services you sell and how much it costs you to provide them
- How your
company accumulates, tracks and retains customers
- How each
new user and department contributes to the overall success of
your company
- Communications
and data needs, company-wide
An additional,
often unanticipated benefit of an extensive needs analysis: Hidden,
outdated practices that cost you money can suddenly come to light
through this process, giving you the opportunity to correct them
now through automation or other means.
This can be
critical to the success of your automation project. If you automate
the selling tasks of a less-than-excellent or loosely defined sales
process, you will only amplify the weakest parts of the process.
But if you
use the analysis to fine-tune your sales process, you'll see even
more dramatic results when you automate.
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